Connecticut Greyhound Adoption

In early of January 2025, I was honored to be a part of the Agency at Quinnipiac University, where I served as an account executive for the organization: Connecticut Greyhound Adoption. Alongside my fellow account executive, Olivia Toto, we were able to create CGA different content including social media, email blasts, graphics and statistics.

Facts

January 2025-May 2025

Programs: Illustrator, Canva, Microsoft Word, Constant Contact

Role: Account Executive

Location: Hamden, Connecticut

Background: Connecticut Greyhounds

Connecticut Greyhound Adoption – GPA is a 501(c)(3) non-profit, all-volunteer organization whose mission is to find permanent, loving homes for retired racing greyhounds. To fulfill this mission, our goals are threefold:

  1. to inform and educate the public about the joys of greyhound adoption

  2. to identify suitable, caring homes for retired racers; and

  3. to provide pre- and post-adoption

Background: The Agency at Quinnipiac

Founded in 2018, The Agency at Quinnipiac University provides communications students with hands-on learning opportunities, connecting them with professionals and clients. Their expertise lies in social media, graphic design, photo & video, and written content.

Goals and Objectives

CGA had a very strong sense of what they wanted out of the Agency. The presentation we were given really showed us what each team (graphics, social, video, etc.) could do to help out CGA. The board members listed 5 major objectives that they had for us. These would be what would be created for them.

  • Content Strategy

  • Email Blast and Newsletter Templates

  • Website Audit

  • Social Media Templates and Ideas

  • Event Coverage

Email Blasts & Newsletter

For the emails and newsletters, the graphic design team were asked to tackle them. CGA uses Constant Content as their main email sender, so all the designs were done within the program. We asked them to create the following:

  • Event Reminder Email

  • Monthly Newsletter

  • New Adoptions/Dogs

  • Event Email

Social Media Templates and Ideas

Lastly, all teams worked together on the social media templates and ideas. Many of the templates consist of meet-and-greet events and new dogs, while others were focused on allowing easy access to content, such as the QR code screen, which leads to their new link tree. We also created a carousal, reels and image collages, however, those discussed more in the executive summary made below.

Content Strategy

For good content strategy, we asked our social media team to create a content calendar of what and when to post. They created multiple different content ideas, hashtags and captions so that CGA could easily copy from the calendar and reuse many of their content.

The major areas of focus were:

  • Bring awareness to greyhounds in need to find a home and/or foster

  • Bring awareness to CGA events and posts

  • Create a timeline that was manageable and could easily swap out ideas in case of changes

Website Audit

For the website audit, all the teams helped create it. This audit was meant to serve as a SWOT analysis of their website, so what could be improved or changed. There were many good things about their website, such as their sense of style and branding, while there were areas that could have been added upon, such as possible videos showcasing either the dogs or the volunteers at events.

Event Images and Coverage

Impact and Key Takeaways

What made CGA such a fun client to work with was honestly their need to help their greyhounds and how much thought they put into their work. The Connecticut Greyhound Adoption always had faith in the Agency or the work all the teams were creating. And to me, I’m honored that I was able to be a part of this journey.

The impact the Agency had on CGA was amazing as well:

  • For Facebook: We helped increase their view rate by 170-175%, and increase content interactivity by 146%.

  • For Instagram: We helped increase their view rate by 131%, and increase content interactivity by 88.5%.

I also gained some takeaways from this job experience.

  • Communication was a big part of this whole journey. Proper communication between clients and teams helped make the process of creating all the content so much easier.

  • A lot of the content created is meant to be reusable or improve upon what exists, allowing the agency to have a lasting effective despite no longer being a client for us.

  • CGA has such an admirable goal and I know they can continue to do great things with their influence.

If you would like to read more about some of the content we made, please click the button on the left, which will lead you to the executive summary of the process.

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