Meet The DailyRoot!
Have you ever had trouble taking care of your plant? Well, fear not! The DailyRoot is here to help! Based on a class project, students were tasked with making a brand new product and a website for it. Our product must solve a problem and fix it while the website provides accessibility and information about the product. And so the DailyRoot was created!
Facts
October-December 2024
Programs: Figma, Mural
Role: User Experience Designer
Targeted Problem
Students were tasked with creating a product and a branded website for it. This product and its website must be:
Solving an issue within a specific industry
informative audiences of the products features
highly interactive and show off the brand in a positive and creative format
My targeted audience was: Beginner Planters and Gardeners. This was for good reason.
Plant owners often struggle to keep track of watering schedules, environmental conditions, and plant growth stages. So, the DailyRoot aimed to simplify plant care by providing personalized reminders, real-time condition monitoring, and plant age tracking.
Research
I began by researching just how many people would find this product beneficial. If a device like this existed, then it can provide so much help to these people and so much more.
So I looked into a couple areas of interest:
How expensive a device like this would be?
What types of plants would it connect to?
What devices would exist for this plant
How would people learn about this device?
Branding
Alongside my research, I also did my branding. The color scheme was green, white and brown, best fitting with the feeling of the DailyRoot and its website, and helped keep branding consistent. The website would also use the texts League Gothic and Nunito Sans, as they helped readability and hierarchy to the website.
User Interactivity
To make sure that there was proper user interactivity, my focus was the amount of content, and what someone would be looking for in such a device. I focused on making pages based on certain problems a user might have:
How would they use the DailyRoot?
What plants would work with the DailyRoot?
Is there a shop area for the DailyRoot?
Would the user need an account to purchase the device?
Final Result
The result of the website and product was a success. All the content on the pages all had a unique purpose and never felt like too much or too little. Each student presented their final works. During the final showcase sections, the things most people noted of great important of DailyRoot were the following:
1. DailyRoot Usage and Accessibility
The final website helped explain how DailyRoot was used, what types existed, different features to the DailyRoot, and how each version of the product represented was accessible to the plants shown on the main website.
People understood what the device could do and how it could be beneficial to them and their plants.
2. Resource ability and Learning of Plant Knowledge
The website provides accessible knowledge for how to use the product, and provides contact information on if a user has trouble with their device, plant or shopping issue.
Alongside this, compatible usage with different plants were a strong factor, and gained interest in the final product.
3. Equal Treatment Across Platforms
Each version of the website was functional and showed high levels of usability. The hierarchy and formatting across the platforms fit well into size, nothing felt too big or too small.
Nothing seemed out of the place when it came from switching from phone to computer and vise versa.
Reflection
I believe that DailyRoot was able to accomplish so much as its own product, and its website. Functionality and user interfaces played so much into making DailyRoot what it is now. I come to appreciate:
User Accessibility: By having multiple formats for the website to be viewed, it helped make the app feel more accessible to users.
Design Structure: Proper formatting and hierarchy for a design added so much to the final website. They gave it unity and a satisfying structure.
Product Designers and Web Designers: Making a product requires your product stand out. I have gained new respect to the hard working designers out there.
